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Strategic Planning: We went through the PR matrix for C.R. England by doing research, identifying core problems that they face and developing strategic solutions. Click on the image below to view our final presentation.
PR Research and Measurement: With the BYU Marriott School of Business as our client, we did primary research to figure out why BYU students choose to go elsewhere for their MBA. We conducted focus groups, ran Qualtrics surveys, did statistical analyses, and made recommendations based on our findings. Click on the image below to view our final presentation to the Marriott School.
Media and their Audiences: Managed the Twitter account for Espiritu Maya, a small company that sells Guatemalan handbags. Click the image below for the final presentation.
Bateman Competition: During my Senior year at BYU I was chosen to represent BYU in a national PRSSA competition. We did primary research, planned and implemented a campaign, evaluated our results, and sent in the results to the judges. We ended up getting an Honorable Mention. Click the image below to check out our final presentation!
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